Nowadays, running a business without a website seems unthinkable. Websites can act as a marketing tool, channel for rendering services, means of communicating to customers, or at the very least makes your business discoverable in the web. After all, that’s where most people spend most of their time, online.
Online presence is essential
Gone are the days where word of mouth plays a big role in building your business. Search engines are the new yellow book, that’s where most people try to find out potential businesses that they want to spend their hard-earned cash to, be it online shopping, online booking of services or online food delivery. If your business does not appear in the search results of engines such as Google and Bing, then expanding your business to a significant number of potential clients and customers will be difficult.
Starting up online
Now that it’s been established that building up online presence is important, the first step that you need to take is finding a web host, a company that will store your website’s file and bring them to consumers and readers browsers. There are a number of web hosting services available and the choice solely depends on what your business needs. It is very important to plot exactly what you need for online success.
Here are some of the available web hosting tiers currently available, and a brief description of each, to give you an idea which will suit your business best.
Shared and VPS Web Hosting
Shared and VPS hosting are web hosting where the provider houses multiple websites on a single server. But the similarities between the 2 end there. In shared hosting, multiple websites share the same server resources and ultimately the cost. Because of this, shared hosting is the one of the cheapest options available. One downside however, is if one site gets a huge traffic spike, the other sites sharing the server will be affected.
VPS hosting, on the other hand, houses significantly fewer sites per server and each site has its own individual resources. If a huge traffic surge happens in one site, the other sites will not be affected. Expectedly, this type of web hosting is more expensive that the shared one.
WordPress Web Hosting
WordPress hosting is for those who want to utilize the popular WordPress content management system (CMS) from WordPress.org in building up their websites. There are a number of ways you can utilize this free, open-source site-building platform, but it requires at least basic know-hows in website design.
A basic tutorial on WordPress website hosting by a company called Bluehost gives you step-by-step instructions on how to build your site via WordPress, you can watch the entire video here: https://www.youtube.com/watch?v=hqAvc1MWl2o
Choosing the right web hosting service
If you’re not entirely sure yet what your business needs, you can start small first. Avail of shared Web hosting, and make necessary changes depending on how your business fairs. Most web hosting companies also offer starter packages in terms of features and expand the offerings for higher-tier plans. Make sure you familiarize yourself with the features included and read carefully the small prints before availing any web hosting service.